Using the principles employed by large corporations, we help businesses of any size create robust foundations for their brand – because we believe that every business deserves to benefit from clear brand thinking.
But what does this mean in practice?
After a kick-off meeting to get to know each other, we set to work:
1. Objectives. We define what marketing must deliver.
2. What to Say. We define your Point of Difference - the basis for the consistent message for your marketing.
3. Who To Say It To. We identify your most valuable target audiences, based on your existing customers and unexploited opportunities.
4. Where To Say It. We define where you can reach your customers most effectively and most efficiently.
As part of our work, we often conduct research interviews with employees, customers or competitors' customers. These interviews provide rich insight into your audience's decision-making process, their needs and their experiences. They help us get under the skin of your brand, truly get to know your audience and understand who you're up against. Our research ensures that our recommendations are well-grounded and insightful.
Our whole process is tailored to your needs and your budget. We will only recommend the elements you need and that will provide pay back for you.
With these questions answered, you can move forward to make marketing decisions with confidence and certainty.
We can then help turn this strategy into reality. Depending on the media channels identified, we recommend one of two approaches. In some cases, we create the required marketing materials, producing impactful collateral to get into the hands and homes of potential customers. In other cases, we work with others to bring the strategy to life - bringing experts to the team, or working with a client's existing partners.
Either way, we ensure the resulting marketing reflects the brand strategy, so that it is well-placed to grow your business.