"Green Mineral Marketing quickly got to know our business and our market, applying marketing expertise to our business situation. Through research and analysis, Brooke successfully identified our brand's point of difference - something we haven't been able to articulate before. This means we are now able to truly do our business justice in our marketing.
We know that what we’re communicating stands us apart from our competitors which, in a competitive marketplace, is extremely important to us. We also know that what we’re saying is of interest to our potential customers, tapping in to what they think about when selecting an estate agent. We’re able to invest in marketing with much more confidence because of the thought and rigour that sits behind it. Green Mineral Marketing has given us a great grounding for successful marketing now and into the future."
“Green Mineral Marketing kicked off by getting stuck into the numbers – analysing historic sales, in the context of our business objectives, to identify the best way to hit our numbers. By digging into the data, Brooke helped us set clear objectives for our marketing, meaning we now have measures by which to judge the success of our investment. It resulted in us knowing what to focus on in our marketing and who to target – and importantly, what not to focus on/who not to target – meaning we can be efficient with our budget. With these foundations in place, Brooke moved on to interviewing a range of our customers and our competitors’ customers. Through her analysis, we know now what stands us apart within the local market, and therefore what to communicate in our marketing to attract more customers. As a result of the work carried out by Green Mineral Marketing, we are well-placed to be more efficient and more effective with our marketing budget going forwards.”
“We worked with Green Mineral Marketing to promote a new cricket competition in Surrey – The Surrey Slam. Brooke identified the media channels for us to use to most effectively market the competition – PR and Facebook. She added a partner to the team to execute the PR side of the media work, working closely with her to ensure the campaign met our overarching objectives. She executed the Facebook campaign herself – recommending how we best use the social media platform, writing the copy and implementing the ads, with great success. The Facebook campaign itself exceeded our click-through target to the website by over 200%. And, overall, we delivered new member enquiries to 55 of the 64 participating clubs, a fantastic achievement. We are thrilled with the results and would highly recommend Green Mineral Marketing.”
“As a new business, we wanted someone to join our team to ensure we market ourselves successfully from the early stages. Green Mineral Marketing has got under the skin of our business to help us do just that. Brooke’s research has proved particularly insightful and revealing. Interviewing a number of our customers, her analysis has helped us understand what’s unique about our offering compared to our competitors, something we can now use in our marketing to target new customers and grow our business. We now know our own business even better than before, and would not have been in a position to identify this without the input of Green Mineral Marketing. We are very pleased to have Brooke onboard the Treasure Cove team.”
“During the development of our new website, we wanted to ensure that our new website copy did us justice – really getting under the skin of our business and successfully articulating what makes us different. Brooke at Green Mineral Marketing helped us do just that. Through a meeting and a Q&A document, she sought information about our business. She then set to work identifying our point of difference and our tone of voice, before writing copy to bring this to life for our website. The copy was spot-on first time and we didn’t have any feedback other than “it’s excellent”! Brooke has helped us identify and communicate what’s unique about our business offering, which we can now use to continue to drive our business forward.”
"Working with Brooke at Green Mineral Marketing was a pleasure from start to finish. She brought a perfect blend of professionalism and warmth, both to her meetings with me and in her communications with the research participants. The final report and presentation truly exceeded my expectations - Brooke had been able to draw so much from her research conversations and somehow managed to pull it all together into feedback that was clear and structured. Her recommendations for future action were incredibly helpful. I have no hesitation in recommending Green Mineral Marketing."
“As a franchisee, I was considering how to market my business – to best sell my skills and services within the local marketplace, whilst also staying true to the benefits of my franchise. Green Mineral Marketing cracked the message I should use to stand out and succeed. Brooke conducted research interviews with my customers, analysed my competitors and reviewed the marketing materials available to me as a franchisee. She brought this all together to identify my point of difference – hitting on what’s different about me and my offering, versus other HR professionals. I am now able to move forwards to market my business with confidence that my messaging is strong and differentiated, and that I’m doing myself and my franchise justice within my marketing.”
“Brooke has exceeded our expectations with the standard of her work and has been a pleasure to work with. She strove to truly understand our customers’ wants and needs, and that has now formed the basis for a new and exciting marketing approach.”
“Brooke’s experience, approach and rigour has been a great help in providing my relatively new business with great copy for my website, linkedin profile and marketing collateral. She worked hard at understanding exactly what my business, FocusFive SMART Business Advice, offers through a workshop and subsequent conversations. She diligently caught all aspects of what I do to draft the copy, reflecting SEO characteristics, and delivering it in a manner that is consistent with the image I wanted to portray. But this is only one aspect of Brooke’s reservoir of marketing capability. So I would strongly recommend Brooke to any business who wants a supremely experienced and smart marketeer to help them in delivering a comprehensive marketing service.”